🎓 European Professional Programme – International Business

 

Delivered by EIEBS – European Institute of Excellence Business School (Luxembourg)
Format: Work-study (4 days/week in-company)
Duration: 1 year
Entry level: Minimum two years of higher education

 

👉 This programme includes a 4-day-per-week in-company internship, which can be completed in Luxembourg, elsewhere in Europe, or internationally, providing students with immersive real-world experience in international trade and business environments.

 

🎯 PROGRAMME OBJECTIVES
• Select geographical areas and assess the commercial potential of markets
• Set up an effective monitoring system
• Implement a sales strategy
• Draw up an export business development plan and a coherent marketing mix
• Coordinate a sales network in a multicultural context
• Develop an effective communication plan
• Develop and manage an import-export department
• Negotiate and organise the dispatch/receipt of orders
• Manage the risks of international operations by implementing appropriate procedures
• Adapt to the multimodal nature of the various players, taking into account languages, local law and customs

 

📌 CAREER OPPORTUNITIES
• International Business Sales Manager
• Export Zone Sales Manager
• International Business Manager
• Sales Management Officer
• Import Buyer
• Head of International Purchasing
• Service Salesperson for an international multimodal transport organiser

 

📚 CORE MODULES
• Strategic and operational marketing
• Customer Relationship Management (CRM) and customer management optimisation
• Marketing and consumer law
• Distribution and communication law
• B2B marketing
• E-marketing
• Brand management
• International market environment and sales
• International development strategies

 

🌍 MODERN LANGUAGE MODULE 
Mandatory language (CEFR B1 level): English, German, French, Spanish, Italian, Portuguese
Optional languages: Arabic, Chinese, or any of the above

 

🌐 EUROPEAN CULTURE & CITIZENSHIP
• Topics include EU functioning, democracy, contemporary Europe, history education (OHTE), diversity, citizenship, and anti-corruption (GRECO)

 

🌎 INTERCULTURAL MANAGEMENT
• Managing intercultural aspects, team communication, conflict resolution, CSR and working across European contexts

 

💼 PROFESSIONAL EXPERIENCE
• Internship, apprenticeship, or salaried employment
• Conducted 4 days per week in a company located in Luxembourg, Europe, or internationally

 

📝 ASSESSMENT METHODS
• Continuous assessment
• Case study (6h)
• Practical exercise (2h)
• Activity report and oral presentation (30 min)
• Reading comprehension (1h)
• Listening (45 min)
• Final quiz (1h20)

 

📝 Upon successful completion of the training, participants are awarded a Professional Certificate issued by EIEBS Luxembourg, corresponding to a Bac +3 level of professional qualification.