🎓 European Professional Programme – Digital Marketing

 

Delivered by EIEBS – European Institute of Excellence Business School (Luxembourg)
Format: Work-study (4 days/week in-company)
Duration: 1 year
Entry level: Minimum two years of higher education

 

👉 This programme includes a 4-day-per-week in-company internship, which may be carried out in Luxembourg, elsewhere in Europe, or internationally, ensuring practical, real-world immersion in the digital field.

 

🎯 PROGRAMME OBJECTIVES
Understand the digital ecosystem and leverage online tools for business growth
Master the technical, marketing, and communication aspects of the web
Design and implement a digital marketing strategy
Manage customer satisfaction and user experience
Optimise digital acquisition levers and campaign performance
Develop social media and content strategies using the appropriate tools
Lead or support digital project teams
Drive digital innovation within organisations

📌 CAREER OPPORTUNITIES
Management:
• Digital Project Manager
• Online Marketing Manager
• Strategic Marketing Expert

Team Leadership:
• Digital Marketing Manager
• Customer Relationship Manager
• Web Division Manager

Operational Roles:
• Social Media Consultant
• Web Marketer
• E-Business Consultant
• Digital Communications Advisor

 

📚 CORE MODULES
📈 Marketing & Business Development

Strategic and operational marketing
Customer relationship management (CRM)
Marketing and consumer law
B2B marketing and brand management
Digital communication and distribution strategies

💻 Digital Marketing

UX strategy and digital brand content
Data-driven marketing and analytics
E-marketing tools and practices
Legal framework for digital marketing

🌐 EUROPEAN CULTURE & CITIZENSHIP
European project and active citizenship
Teaching of history in Europe (OHTE)
Diversity and civic values
Contemporary Europe in the global landscape
EU institutions and future challenges
Ethics and anti-corruption (GRECO)

🌍 INTERCULTURAL MANAGEMENT & CSR
Managing cultural diversity in organisations
Intercultural communication and conflict resolution
Working across European contexts
European social protection systems
Corporate Social Responsibility (CSR)

🌎 MODERN LANGUAGE MODULE (60–80 hours)
Mandatory language (B1 level): English, German, French, Spanish, Italian, Portuguese
Optional languages: Arabic, Chinese, or any of the above

 

💼 PROFESSIONAL EXPERIENCE
• Internship, apprenticeship or salaried employment
• 4 days per week in a company located in Luxembourg, Europe, or internationally

 

📝 ASSESSMENT METHODS
Professional Evaluation:
• Continuous assessment
• Case study (6h)
• Applied practical task (2h)
• Activity report and oral presentation (30 min)

Language Module:
• Reading comprehension (1h)
• Listening comprehension (45 min)

Skills Validation:
• Final multiple-choice quiz (1h20)

 

📝 Upon successful completion of the training, participants are awarded a Professional Certificate issued by EIEBS Luxembourg, corresponding to a Bac +3 level of professional qualification.