🎓 European Bachelor’s in International Business

 

Level: 6 – EQF (European Qualifications Framework)
Credits: 60 ECTS
Duration: 1 year
Format:(4 days/week in-company)

Admission Requirements: EQF Level 5 qualification or 120 ECTS equivalent

 

🎯 Learning Outcomes
• Select geographical areas and assess the commercial potential of markets
• Set up an effective monitoring system
• Implement a sales strategy
• Draw up an export development plan and a coherent marketing mix
• Coordinate a sales network in a multicultural context
• Develop an effective communication plan
• Develop and manage an import-export department
• Negotiate and organise the dispatch/receipt of orders
• Manage the risks of international operations by implementing appropriate procedures
• Adapt to the multimodal nature of the various players, taking into account languages, local law and customs

 

📌 Career Destinations
• International Business Sales Manager
• Export Zone Sales Manager
• International Business Manager
• Sales Management Officer
• Import Buyer
• Head of International Purchasing
• Multimodal Transport Salesperson

 

📚 Programme Content
Marketing and Sales Development

• Strategic and operational marketing
• CRM and optimising customer management
• Marketing and consumer law
• Distribution and communication law
• B2B marketing
• E-marketing
• Brand management
• Sales development

International Trade

• International market environment
• International development
• International sales

 

🌍 Modern Language Module 
Modern Language 1 (CEFR Level B1)
• English, German, Spanish, French, Italian, Portuguese
Optional Modern Language 2 & 3
• Arabic, Chinese, or any of the above

 

🌐 European Culture and Citizenship (40 hours)
• The European project: Culture and democracy
• Teaching of History in Europe (OHTE)
• Contemporary Europe and globalisation
• Cultures and diversity in Europe
• European citizenship
• Functioning of the EU
• Challenges and future of European integration
• Focus on anti-corruption (GRECO)

 

🤝 Intercultural Management and CSR
• Cultural diversity
• Intercultural communication in organisations
• Conflict resolution in multicultural settings
• Working in Europe
• Social protection systems
• Corporate Social Responsibility (CSR)

 

💼 Professional Assignment (≥12 weeks)
• Internship – Apprenticeship – Salaried employment
• Can be completed in a work-study format (e.g., 4 days/week in-company)

 

📝 Assessment Methods
Professional Skills (370–450 hours)
• Continuous assessment
• Case Study (6h)
• Practical Exercise (2h)
• Activity report and professional support (30 min)

Language Module
• Reading Comprehension (1h)
• Listening (45 min)

CCE – Company Skills Certificate
• Quizzes (1h20)

 

🏛️ Examinations and Certification
• Supervised by FEDE (Fédération Européenne des Écoles)
• Organisation and planning of exam sessions
• Topic creation and model answers
• Supervision: Anonymity, integrity, confidentiality
• Marking and result validation
• Issuance of diploma and diploma supplement