🎓 European Master’s in Digital Communication & Marketing

 

Duration: 2 years | Level: EQF 7 | Credits: 120 ECTS
Format: 100% online + professional experience

➡️ Internship Options: 4 days/week in-company internship or 6-month full-time placement

 

🎯 Programme Objectives
The programme is designed to train professionals capable of:

Understanding the digital ecosystem and leveraging digital tools for business development
Mastering web technologies, digital marketing, and communication strategies
Designing and implementing a digital communication plan
Managing digital projects and communication budgets
Enhancing customer experience and online visibility
Analysing user behaviour and optimising digital strategies

📌 Career Opportunities
Digital Project Manager
Online Marketing Manager
Digital Strategy Consultant
Web Content Manager
Community Manager
Traffic Manager
Strategic Communication Expert
Web Designer or Webmarketer

🧩 Programme Structure
📘 Year 1 – Master 1

Corporate Culture in the Digital Sector

Digital Marketing & Customer Experience Strategy
General Digital Culture
Internet and E-Commerce Law
Digital Communication & Web Strategy

Communication Environment & Strategy
Web Copywriting
Social Media Strategy & Community Management
Website Creation
Professional Assignment

Internship (4 days/week or 6-month full-time)
Work-study or salaried employment

📘 Year 2 – Master 2

Project Management & Agile Methods

Agile Management
Financial Management
Web Technology Environment

Web Analytics & Project Monitoring
Mobile Marketing
Web Development
Web Design
Technological and Strategic Monitoring
Professional Assignment

Internship (4 days/week or 6-month full-time)
Work-study or salaried employment

🌍 Modern Language Module 
Language 1 (B2 CEFR): English, French, German, Spanish, Italian, Portuguese
Languages 2 & 3 (optional): Arabic, Chinese, and others

🌐 European Culture & Sustainability 
Climate crisis and biodiversity loss
Ecological transition framework
Sustainable development and corporate responsibility
Citizens as change agents
Interdisciplinary and cross-cultural skills

📝 Assessment Methods
Year 1 – Master 1

Continuous Assessment
Written Exam 1 (3h)
Written Exam 2 (3h)
Professional Thesis + Oral Defence (1h)
Language: Reading Comprehension (1h45)
Year 2 – Master 2

Continuous Assessment
Written Exam (3h)
Case Study (4h)
Final Thesis + Oral Defence (1h)
Language: Listening Comprehension (45 min)
CCE – Company Skills Certificate: Final MCQ (1h)