🎓 European Bachelor’s in International Business

 

Level 6 – EQF | 60 ECTS Credits | Duration: 1 year
Awarded by the FEDE (Fédération Européenne des Écoles)
Format:Work-study (4 days/week in-company)

 

🎯 Learning Outcomes
• Select geographical areas and assess the commercial potential of markets
• Set up an effective monitoring system
• Implement a sales strategy
• Draw up an export development plan and a coherent marketing mix
• Coordinate a sales network in a multicultural context
• Develop an effective communication plan
• Develop and manage an import-export department
• Negotiate and organise the dispatch/receipt of orders
• Manage risks in international operations with appropriate procedures
• Adapt to multimodal logistics, legal, and cultural environments

 

📌 Career Destinations
• International Business Sales Manager
• Export Zone Sales Manager
• International Business Manager
• Sales Management Officer
• Import Buyer
• Head of International Purchasing
• Service Salesperson in multimodal transport

 

📚 Programme Content
🌍 International Business Focus

• International market environment
• International business development
• International sales
• Import-export operations
• International negotiation and risk management

 

📈 Marketing & Sales Development

• Strategic & operational marketing
• CRM and customer optimisation
• Marketing and consumer law
• Distribution and communication law
• B2B marketing
• E-marketing and brand management
• Sales development strategy

 

🌐 European Culture & Citizenship 
• The European project and democratic values
• OHTE: History education in Europe
• Contemporary Europe and global integration
• European citizenship and cultural diversity
• Institutions of the EU and future challenges
• GRECO: Focus on anti-corruption and transparency

 

🌎 Intercultural Management & CSR
• Intercultural communication and management
• Managing cultural conflicts in organisations
• Working in Europe
• CSR strategies and sustainability
• Social protection systems in Europe

 

💬 Modern Language Module 
Mandatory Language 1 – CEFR Level B1
• German, English, Spanish, French, Italian, Portuguese
Optional Languages 2 & 3
• Arabic, Chinese, or any of the above

 

💼 Professional Assignment (≥12 weeks)
• Internship – Apprenticeship – Salaried employment
• Conducted full-time or 4 days per week in-company as part of a work-study programme

 

📝 Assessment Methods
📖 Professional Skills (370–450 hours)
• Continuous assessment
• Case study (6h)
• Practical exercise (2h)
• Activity report and oral presentation (30 min)

 

📘 Language Module
• Reading comprehension (1h)
• Listening comprehension (45 min)

🏅 Company Skills Certificate (CCE)
• Final quizzes (1h20)

 

🏛️ Organisation & Certification
• Supervised and validated by FEDE (Fédération Européenne des Écoles)
• Exam coordination, compliance, integrity, and anonymity ensured
• Diploma and Diploma Supplement issued upon successful completion
• Recognised throughout the European Higher Education Area
• Fully aligned with European Qualifications Framework – Level 6