🎓 European Bachelor’s in Digital Marketing

Level 6 – EQF | 60 ECTS credits | Duration: 1 year
Awarded by the FEDE (Fédération Européenne des Écoles)
Format:Work-study (4 days/week in-company)

 

🎯 Learning Outcomes

• Understand the digital ecosystem and develop digital business strategies
• Master technical, marketing, and communication aspects of the Internet
• Use digital tools to implement social media strategies
• Optimise customer satisfaction and user experience
• Manage acquisition channels and campaign performance
• Lead digital projects and foster innovation
• Analyse and improve user journey and interface
• Work effectively within teams and manage digital communication

📌 Career Destinations

Management
• Digital Project Manager
• Strategic Marketing Expert
• Online Marketing Manager

Team Management
• Digital Marketing Manager
• Customer Relationship Manager
• Web Division Manager

Project Implementation
• Social Media Consultant
• Webmarketer
• E-Marketing & E-Business Consultant

📚 Programme Content

📈 Marketing & Sales Development

• Strategic and Operational Marketing
• CRM & Customer Management
• Marketing & Consumer Law
• Distribution & Communication Law
• B2B Marketing
• E-Marketing
• Brand Management
• Sales Development

💻 Digital Marketing

• UX Strategy
• Data & Marketing
• Digital Brand Content
• Digital Communication
• Marketing & Digital Law

🌐 European Culture & Citizenship (40 hours)

• The European project and democratic values
• History education (OHTE)
• Contemporary Europe
• Europe and the world
• Cultures, diversity and citizenship
• The workings of the European Union
• Future of European integration
• Focus on anti-corruption (GRECO)

🤝 Intercultural Management & CSR

• Cultural Diversity and Inclusion
• Intercultural Communication in Organisations
• Conflict Resolution and Ethics
• CSR in Digital Environments
• Social Protection Systems in Europe

🌍 Modern Language Module (60–80 hours)

Mandatory Language 1 (CEFR B1 level):
• English, German, French, Spanish, Italian, Portuguese
Optional Languages 2 & 3:
• Arabic, Chinese, or any of the above

💼 Professional Assignment (≥12 weeks)

• Internship, apprenticeship or salaried employment
• Full-time or part-time (4 days/week in-company recommended)

📝 Assessment Methods

Professional Skills Assessment (350–450 hours)
• Continuous assessment
• Case study (6h)
• Practical exercise (2h)
• Activity report and professional defence (30 min)

Modern Language Module
• Reading comprehension (1h)
• Listening (45 min)

CCE – Company Skills Certificate
• Quizzes (1h20)

🏛️ Organisation & Certification

• Supervised by the FEDE (Fédération Européenne des Écoles)
• Exam planning and validation of results
• Compliance with standards of anonymity, integrity, and confidentiality
• Issuance of diploma and Diploma Supplement
• Recognised in the European Higher Education Area (EHEA)
• Aligned with the European Qualifications Framework – Level 6